Why Do Business Owners need a headshot? {business}

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Creative Entrepreneurs often feel like they are hustling alone. Day in and out, writing emails and sending invoices. Yes, there is time to hone your craft, but it seems like most of the time spent is on the business side of their small business and not the creative side.

As a small business myself, I get you, friend. And I want to hustle along side of you.

Recently, I had the pleasure of hanging out with a friend of mine, Libby. I met Libby in college and as our lives changed after college we both started small businesses. Myself, with Sweet Sarah Marie Photography and Libby with Confections by Libby. The incredible desserts that are coming out of her kitchen are spectacular. I was so excited to collaborate with her multiple times and provide some of her desserts for my clients. (If you have tried some of Libby’s desserts, show her some love in the comments!)

I wanted to encourage her and spend some time with this rad lady so I suggested a lifestyle shoot that would help gain some stock photos for her business. And boy, was I blessed.

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Being able to be creative with a fellow creative was so natural. Both of us trusted each others expertise and bounced ideas along with desires off of each other.

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Libby shared a few words with me about our experience:

“Working with Sarah helped open my eyes to what branding and professional photography could really do for my small business. I initially communicated to Sarah the basic visual identity of my business from my perspective, and she took that concept and perfectly captured it in her photography.”

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One of the best times, I believe, to book a session is right before you are about to do a big push. This push could be for a new service, new product, or new presentation that you are now offering. Libby was prepping for her Valentines day push where she created these delectable cupcake bouquets. She so graciously sent this home with me, and friends, if you order this – I promise you that you will put a smile on your face or a loved ones face.

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I mentioned that the bouncing ideas off of each other was so beneficial for the both of us, and when I mentioned getting a bit messy, Libby was immediately on board. Doesn’t she look so adorable with a bit of flour on her beautiful face. I’m sure this is exactly how she looks when she is in the middle of an all day baking session.

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After the session, Libby had some time to reflect and these are some of the kind words she said:

” The photos that Sarah took give me another way to share my brand with others in a clear and beautiful way. I would strongly urge any small business owner to consider investing in lifestyle headshots and product photos with a photographer like Sarah. Having professional photography to share with potential clients not only communicates that you take your business seriously, it shows others the attention to detail that you put into your craft. Thanks Sarah!”

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